Succeed with young in 2024 with strategies that work

Brand identity refers to the way you want to portray your business to customers. Brand identity is not the same as brand image. In fact, a reputable brand image can be created through strong brand identity. Large companies spend millions on building a strong identity for people to reason with.

Even if you are a small business, you should focus on building a brand identity to eventually conquer the market. Look at the reasons why creating a brand identity from scratch is highly efficient for every business, irrespective of its scale.

Creates Brand Awareness
Without a solid brand identity, your brand will never be recognizable. Start by designing an attractive logo attractive logo with brand characteristics. The logo design and colors are key components that make your business easy to spot.

When you are able to create a unique brand identity, people will associate your business with a particular color. For instance, the iconic red hue is associated with Coca-Cola.

Continued recognition will make people embrace your brand. Customers will begin trusting your brand more. Your brand will turn into a household name without you even realizing it. Here’s what you can do to make your brand easily recognizable:

Design the logo of your brand not because every business is supposed to have one. Instead, focus on conveying your brand’s values and message through the logo.

Concentrate on the name of your company: The name of your company should be something that can strike a chord in people’s minds. It should give people an idea about your products and services.

Creates brand loyalty
Today, there are millions of brands selling the same products and services. Every industry is up to the brink of competition. In this scenario, building a brand identity has become more critical than ever. It’s because brand identity makes you distinguishable.

Brand identity creates the potential to convince customers that you have something unique. Your customers will be able to connect with you quickly, and it will lay the foundation for a strong relationship with them. Once they feel your brand’s values align with theirs, they will be attracted to your business. Consumers will feel more comfortable and confident about choosing you over others.

If you are able to keep the connection with your customers alive, it will lead to long-term relationships. Ultimately, you will see an increase in customer retention and customer loyalty.

Increases Revenue
A robust brand identity can have a direct impact on sales and revenue. When your existing customers are more aware of your brand, they won’t have trouble recommending your brand to acquaintances. Buyers who feel emotionally connected with your brand are 26% more likely to recommend your brand to others than satisfied customers.

No matter how many advanced marketing techniques you use, word-of-mouth advertising will always remain effective. With an expansion of your customer base, you will also see a rise in your sales. Eventually, it will translate into increased revenue.

Building a brand identity from scratch might require a significant part of your budget. However, the high ROIs through a successful brand identity will suffice for it.

Benefits Product Launches
No matter your industry, your business will introduce new products and services in the market from time to time. When your brand has a unique identity, you don’t have to worry about whether it’s a suitable time for a product launch.

When you already have a loyal customer base, it will be easier for you to test a product or service in the market. People will already have faith in you and won’t hesitate to try your products or services.

You will have to think of strategies to promote your new products and services. But you will be saved from convincing complete strangers that they should try something new.

Once your existing customer base is satisfied with your new products, they will take the responsibility of promoting them. A strong brand identity can help you develop an enthusiastic customer base with a bit of consistency in your inbound marketing techniques.

Filters Out Irrelevant Leads
While every brand tries to increase its consumer base, it’s true that you don’t have to do business with everyone. You will have a specific target audience comprising people aligned with your core values.

For instance, you sell formal trousers for men. You will not want to target those college-goers who prefer flaunting their ripped jeans everywhere. A well crafted brand identity will ensure that you are able to specifically attract your target customers.

Therefore, it will be easier for your business to close sales and build relationships with the right customers. A thoughtful brand design will handpick the best customers for your business.

If you still haven’t started working on your brand identity, pull up your socks now.

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Veena Kotian

Accounts Manager

Living life with the Sound Of Music soundtrack playing in the background, Veena is one of those few people who can say things like life is beautifull and power is within us and make it sound believable and inspiring. When not spreading smiles, she can be found sprawled on a secluded beach at a beautiful somewhere with a book, living by the famous motto: You get the drinks and all get the suntan lotion.

Swati Khandera

Account Officer

Swati likes to dance through life on the tune of Working Man, her magic fingers expertly playing with numbers, feeding her life-long affair with finance. When not busy trying to keep us away from her box full of change, she enjoys going to places, buying things, reading and music.

Sudhir Bajirao

Sales Executive

Sudhir is just passionate about his work and believes in hard work, he aims to be the very best in whatever he does. A compulsive foodie, loves to travel and enjoy the beauty of nature.

Sanjay Patil

Head - Client Solutions

Everyone close to Sanjay knows that the way to his heart is a little bit of affection and a lot of chicken. His gastronomic love affair takes him around the city searching for food to satisfy his soul. A fiercely loyal friend, he constantly strives to excel at work and otherwise.

Abhay Manjrekar

Client Servicing Executive

A young, energetic and extremely committed man, Abhay Manjrekar, is the secret of our energy. Loved by everyone at Young and appreciated for his dedication by clients, Abhay is always the ‘go to man’ whether it comes to everyday work or impossible deadlines. With an experience of over 5 years in handling various brands, Abhay always gives his hundred percent to everything. His understanding of creativity and brand strategies along with the flexibility to adopt multiple roles, make him a formidable team player who takes it all to the finishing line with commendable effort. Apart from advertising, loves to have a ball watching a game of cricket with buddies.

Sachin Pirkar

Office Assistant

While the rest of us sing a different tune, Sachin happily spends his day humming the latest Rakhi Sawant hit. With a smile that can light up a country, he the proud keeper of the offices playlist.

Ramdas Pawar

Office Assistant

Ramdas, with his crisp collection of shirts, is the man who will patiently wait with you late into the night. Everyday management aside, you can always count on him for everything from keeping you up to keeping you fed.

Baban Lokhande

Studio Executive

Baban likes the speed of his curveballs to be directly proportional to the speed of his bikes. However, when not indulging his need for speed, he dabbles in mellower things in life such as discovering new albums, action movies, and photography.

Sandeep Sinnarkar

Creative Head

Doing work that works, for the clients, the brands and the agency – that’s the simple mantra Sandeep Sinnarkar adheres to when he gets down to work. With an experience spanning 25 years, he has to his credit a diverse body of work across categories such as Automobiles, FMCG, Lubricants, Real Estate, Hospitality, Pharma and Medicare, Banking, Fashion and more. For more than a decade he drove communication and creative strategies at Lowe Lintas – a stint where his work many won accolades. He strives to produce work that’s founded in insights, aimed at building an emotional connect with the TG. And guess what, he does it equally well in English, Hindi and Marathi as well.

Amit Rane

Studio Executive

On an ideal Sunday, you will find Amit lounging in the grass humming along to old classics, as he waits for his turn to bat on the field. Also, if he had his way, he would drop everything and travel the world on his bike.

Jitendra Boricha

Business Head - Media Alliance & Sales​

Jitendra, along with being an expert media strategist, is also an avid learner. Armed with an MBA in marketing, he has previously lent his expertise to leading media establishments such as Times of India, Mid Day and Radio City. Needless to say, he brings vast knowledge and experience to the agency. At Young, he has taken up the challenge of creating and
marketing new business initiatives in the media vertical. Interested in fresh, innovative avenues to explore, heÂ?s always on a lookout for new and effective media offerings for our clients.

Anup Kotekar

Co-Founder & Director

It's a question that bogs down virtually every entity in the space of creative communication. How does a brand get itself to be seen, heard and remembered amidst all that media clutter? Young gets its answer to this one with Anup Kotekar, a senior media expert with top drawer experience in media marketing and management. Anup's career has had long and rewarding stopovers at the Times of India - where he was involved in hard-core media marketing for 12 years, WPP Â? where he set new benchmarks as the National Head (Sales) and Group M. Anup has also been a part of the core team which set up India's first retail media company Future Media Â? where he served as the Business Head for the audio visual media vertical.

Wilfred Fernandes

Founder & Director

Innovative thinking at Young begins right at the top. With a reputation for cutting through marketing clutter with fresh business approaches, Wilfred Fernandes keeps the momentum at Young going with initiatives that take it out of the league of its contemporaries. The founder of Young distributes his zeal and energies between overseeing the performance of all Young verticals, driving new business development, and thinking up big ideas to set Young apart from the crowd. Not really a surprising package to expect from a professional who has pioneered several innovations during his 14 year stint at the Bennett Coleman Company Group, the Times Property supplement being a fitting example. Wilfred has also been the Chief Marketing Officer at Ekta World.