Succeed with young in 2024 with strategies that work
Young's business information
Anyplace you look, you’ll see ideas at work that are young in spirit and designed to tackle the problems of today.
At YOUNG, we believe things should be no different when it comes to the challenges faced by your brand. And so, we invest our talents into developing young and fresh solutions that work for your brand today.
As you go along with us, you’ll discover that though we’re not immune to the aging process, our ideas will always stay young.
Nature of business
Private Limited
Date of establishment
Oct-2010
Number of employees
12
TENETS
No fast food.
The communication solutions we serve you will be packed with wholesome ingredients - clear strategy, sound idea, strong design and effective content. Just the diet to keep your brand staying healthy, active and robust at all times.
No big shopping bills.
We don't quite believe in making the brands we handle follow the outspend to outshout principle. Smart ideas at the right place and right time is how we choose to get you results.
No two-timing.
Were ethical about the businesses we choose to get associated with. And an entanglement with your industry rival is certainly out of the question.
No peer-pressure.
While were clued into the trends in strategy, design and communication, at no point do we feel compelled to adopt industry practices without reason.
No waiting.
Unless it's a case of downright flooding or some other catastrophe that keeps our staff from getting to their work stations, you find creative solutions coming to you around set timelines.
No boredom.
We know just when to take an ongoing communication exercise to the next level to keep both brand communication and the brand fresh and engaging to its end consumers.
No tantrums.
We don't believe in kicking up a fuss over issues that usually are a part of day-to-day operations. Changes, concept renewals, urgent creatives and so on. Just so you experience an optimal comfort level at all times while working with us.
MANAGEMENT
Wilfred Fernandes
Founder & Director
Anup Kotekar
Co-Founder & Director
Jitendra Boricha
Business Head - Media Alliance & Sales
Who says the young are stupid?
The young believe in being attractive enough to get heads turning, smart enough to make people pay attention and smooth enough to make the world follow without trying too hard. How we believe work at young ought to be.
Functionality
Every piece of brand communication has to deliver the core brand message in a clear and comprehensible manner.
Aesthetics
The packaging of the brand message or ‘design’ has to portray the distinct personality of the brand, while having high stand-out visual appeal to ensure noticeability and recall amidst media clutter.
Creativity
The brand communication has to have a ‘concept’ or ‘idea’ that engages the attention of the target audience, usually prone to mentally ‘skipping’ uninteresting communication, thereby creating a favourable disposition towards both the brand and the organization.
Tenability
No one understands the dynamics of any industry better than the organization devoting its resources to progressing in that industry. Needless to say, the insights and expertise of the client organization contribute to adding sound rationale to every piece of brand communication.
