Succeed with young in 2024 with strategies that work

So you have finally got the job of your dreams – an entry level position in a communications agency. After the first couple of paychecks, the next question will be how do I get ahead?

You might be a writer, art director, digital artist, client servicing executive, media planner or whatever. The first step is to carry out your duties at your level well. The thing is, how to do that.

Let’s assume that as a writer, you can spell and turn your hand to craft a deft phrase or two. Or that as an art person, you can make your designing software talk. Or get your calculations right in servicing and media. That is the basic expectation. Performance skills aside, what will mark you as a professional suited for promotion?

The first thing is to be well-informed. Not just about your job nitty-gritties, but about things in general. Read the newspaper, a couple of decent magazines, and maybe even a book or two, best sellers included. Watch some television, catch some radio and surf the net. Catch a few movies, and not only the Bollywood bombs. So much for current stuff.

Then comes the historical stuff. This doesn’t have to be all that dry and dusty, contrary to popular belief. With the net, today’s generation has the world on the desktop. Read, watch listen, research. What you gain is a perspective on how culture and communication evolved.

Let’s look at an example for art people. Today’s art graduates have never seen chemistry at work in photography. No emulsion, no processing, no printing, no pushing film speed in the camera and in the darkroom. A bit of reading on still photography history, and suddenly the photo manipulation software morphs into a digital darkroom! Hint: the tool icons in the software are symbolic of the actual tools once used in the photo studio darkroom!

There are several other things that you can do to throw more light on people sorting.

Reading the religious texts – the Bible, the Ramayana, the Mahabharata, the Quran and the others – brings alive a world of value systems that people believe in. And some people abuse. The scriptures also show you exceedingly fine examples of persuasive writing. The classics, in any language, provide a sense of culture and belonging. Even the popular comics, (again in any language) teach popular culture.

Once you’ve armed yourself with more than the current gossip, you will show the maturity needed to handle a variety of clients. And once you get more work, the next bit is to handle it.

Manage your time well. Work on increasing your speed. Then you can fit in more work, happily, in less time. This is important because there are other demands on your time.

The unsuspected key to professional growth is broadening the personal psyche with life experiences.

Work on widening your network. This means going out to new places, and meeting new people. You can also do this during your daily routine. Talk to people – auto drivers, taxi drivers, fellow commuters. They all have perspectives on life which are different from yours. They also have perspectives on spending money, which you need to understand as a salesperson. Which is what you really are.

Spend some time with friends and significant others. This will prevent burnout.

Spend some time with children. They have surprising views on life and technology.

Spend some time with older people. They have even more surprising views on modern times.

Spend some time with people who don’t have anybody. They have startling views on life and its realities. They will keep you grounded.

Meeting these different categories of people will help you handle different categories of clients. From the aging patriarch who founded the family empire, to the grandson slotted to become the next satrap, to the newly inducted MBA with an accent thrown in, to the small town Indian who asks for his Bloody Mary glass to be washed clean of the salt. This will obviously help you communicate with various customers for various products, ranging from adult diapers for diabetic incontinency to mouth fresheners for canteen singers.

When you do all this, the learnings will make you a much better communications professional. And maybe more importantly, you will be a much better person.

After all this hard work, here’s the ground reality. Using these skills, and some good old fashioned elbow grease, if you demonstrate that you can handle work at the next higher level, then you win a promotion.

And the cycle starts again.

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Veena Kotian

Accounts Manager

Living life with the Sound Of Music soundtrack playing in the background, Veena is one of those few people who can say things like life is beautifull and power is within us and make it sound believable and inspiring. When not spreading smiles, she can be found sprawled on a secluded beach at a beautiful somewhere with a book, living by the famous motto: You get the drinks and all get the suntan lotion.

Swati Khandera

Account Officer

Swati likes to dance through life on the tune of Working Man, her magic fingers expertly playing with numbers, feeding her life-long affair with finance. When not busy trying to keep us away from her box full of change, she enjoys going to places, buying things, reading and music.

Sudhir Bajirao

Sales Executive

Sudhir is just passionate about his work and believes in hard work, he aims to be the very best in whatever he does. A compulsive foodie, loves to travel and enjoy the beauty of nature.

Sanjay Patil

Head - Client Solutions

Everyone close to Sanjay knows that the way to his heart is a little bit of affection and a lot of chicken. His gastronomic love affair takes him around the city searching for food to satisfy his soul. A fiercely loyal friend, he constantly strives to excel at work and otherwise.

Abhay Manjrekar

Client Servicing Executive

A young, energetic and extremely committed man, Abhay Manjrekar, is the secret of our energy. Loved by everyone at Young and appreciated for his dedication by clients, Abhay is always the ‘go to man’ whether it comes to everyday work or impossible deadlines. With an experience of over 5 years in handling various brands, Abhay always gives his hundred percent to everything. His understanding of creativity and brand strategies along with the flexibility to adopt multiple roles, make him a formidable team player who takes it all to the finishing line with commendable effort. Apart from advertising, loves to have a ball watching a game of cricket with buddies.

Sachin Pirkar

Office Assistant

While the rest of us sing a different tune, Sachin happily spends his day humming the latest Rakhi Sawant hit. With a smile that can light up a country, he the proud keeper of the offices playlist.

Ramdas Pawar

Office Assistant

Ramdas, with his crisp collection of shirts, is the man who will patiently wait with you late into the night. Everyday management aside, you can always count on him for everything from keeping you up to keeping you fed.

Baban Lokhande

Studio Executive

Baban likes the speed of his curveballs to be directly proportional to the speed of his bikes. However, when not indulging his need for speed, he dabbles in mellower things in life such as discovering new albums, action movies, and photography.

Sandeep Sinnarkar

Creative Head

Doing work that works, for the clients, the brands and the agency – that’s the simple mantra Sandeep Sinnarkar adheres to when he gets down to work. With an experience spanning 25 years, he has to his credit a diverse body of work across categories such as Automobiles, FMCG, Lubricants, Real Estate, Hospitality, Pharma and Medicare, Banking, Fashion and more. For more than a decade he drove communication and creative strategies at Lowe Lintas – a stint where his work many won accolades. He strives to produce work that’s founded in insights, aimed at building an emotional connect with the TG. And guess what, he does it equally well in English, Hindi and Marathi as well.

Amit Rane

Studio Executive

On an ideal Sunday, you will find Amit lounging in the grass humming along to old classics, as he waits for his turn to bat on the field. Also, if he had his way, he would drop everything and travel the world on his bike.

Jitendra Boricha

Business Head - Media Alliance & Sales​

Jitendra, along with being an expert media strategist, is also an avid learner. Armed with an MBA in marketing, he has previously lent his expertise to leading media establishments such as Times of India, Mid Day and Radio City. Needless to say, he brings vast knowledge and experience to the agency. At Young, he has taken up the challenge of creating and
marketing new business initiatives in the media vertical. Interested in fresh, innovative avenues to explore, heÂ?s always on a lookout for new and effective media offerings for our clients.

Anup Kotekar

Co-Founder & Director

It's a question that bogs down virtually every entity in the space of creative communication. How does a brand get itself to be seen, heard and remembered amidst all that media clutter? Young gets its answer to this one with Anup Kotekar, a senior media expert with top drawer experience in media marketing and management. Anup's career has had long and rewarding stopovers at the Times of India - where he was involved in hard-core media marketing for 12 years, WPP Â? where he set new benchmarks as the National Head (Sales) and Group M. Anup has also been a part of the core team which set up India's first retail media company Future Media Â? where he served as the Business Head for the audio visual media vertical.

Wilfred Fernandes

Founder & Director

Innovative thinking at Young begins right at the top. With a reputation for cutting through marketing clutter with fresh business approaches, Wilfred Fernandes keeps the momentum at Young going with initiatives that take it out of the league of its contemporaries. The founder of Young distributes his zeal and energies between overseeing the performance of all Young verticals, driving new business development, and thinking up big ideas to set Young apart from the crowd. Not really a surprising package to expect from a professional who has pioneered several innovations during his 14 year stint at the Bennett Coleman Company Group, the Times Property supplement being a fitting example. Wilfred has also been the Chief Marketing Officer at Ekta World.