weareyoung

Succeed with young in 2024 with strategies that work
Contact Us
Contact Us
01
08
02
05
06
07
This mammoth residential project in Naigaon, was spread over a 200 acre expanse. It was planned as a complete self-sufficient township with all the amenities and infrastructure which would offer an enhanced lifestyle. This project was a group of 3 entities – Pearls Group, Unicorn Global & Dhanashree Group. Given the sheer magnitude of the project and the kind of amenities it offered, this residential township aimed to change the dynamics of the entire Vasai – Naigaon – Virar micro market. The objective which was set before us was to create a positioning, identity and campaign, which clearly established the ‘city within a city’ concept, and pegged it as elevated lifestyle at an affordable price. This dichotomy was one of the main challenges – target audience being those who would be looking at an easily affordable ticket-size, but the product itself to be pitched as a lifestyle-enhancing residential project.

The naming of the project – Pearls Global Arena – was arrived as an amalgam of the major stakeholders behind it – Pearls from Pearls Group and Global from Unicorn Global. The word ‘Arena’ was used to depict the vastness of the project.

The desired positioning was deftly arrived at, and captured in the form of a smart product statement – Elegant Economy Homes. This encapsulated all the desired perceptual elements as well as the affordable ticket size.

The campaign weaved around the above positioning, created a visual imagery which depicted all the elements and the USPs of the project in a very interesting graphical manner. The entire visual imagery used was such that it created a strong identity and recall for Pearls Global Arena across all mediums.

A very high decibel campaign using mainstream media, as well as highly visible out of home media, ensured that Pearls Global Arena not only established the Naigaon project, but also provided a strong halo for the developers – Pearls Group & Unicorn Global.

The naming of the project – Pearls Global Arena – was arrived as an amalgam of the major stakeholders behind it – Pearls from Pearls Group and Global from Unicorn Global. The word ‘Arena’ was used to depict the vastness of the project.

The desired positioning was deftly arrived at, and captured in the form of a smart product statement – Elegant Economy Homes. This encapsulated all the desired perceptual elements as well as the affordable ticket size.

The campaign weaved around the above positioning, created a visual imagery which depicted all the elements and the USPs of the project in a very interesting graphical manner. The entire visual imagery used was such that it created a strong identity and recall for Pearls Global Arena across all mediums.

A very high decibel campaign using mainstream media, as well as highly visible out of home media, ensured that Pearls Global Arena not only established the Naigaon project, but also provided a strong halo for the developers – Pearls Group & Unicorn Global.

Name, Logo, Brand Identity, Illustration, Photo Shoot, Branding, Media Planning, Brochure, Advertisement, Site Office Branding, Media Buying, Media Execution, Sales Team Selection, Sales Process & Sales Design

Open chat
Powered by Joinchat
Hello 👋
Can we help you?

Veena Kotian

Accounts Manager

Living life with the Sound Of Music soundtrack playing in the background, Veena is one of those few people who can say things like life is beautifull and power is within us and make it sound believable and inspiring. When not spreading smiles, she can be found sprawled on a secluded beach at a beautiful somewhere with a book, living by the famous motto: You get the drinks and all get the suntan lotion.

Swati Khandera

Account Officer

Swati likes to dance through life on the tune of Working Man, her magic fingers expertly playing with numbers, feeding her life-long affair with finance. When not busy trying to keep us away from her box full of change, she enjoys going to places, buying things, reading and music.

Sudhir Bajirao

Sales Executive

Sudhir is just passionate about his work and believes in hard work, he aims to be the very best in whatever he does. A compulsive foodie, loves to travel and enjoy the beauty of nature.

Sanjay Patil

Head - Client Solutions

Everyone close to Sanjay knows that the way to his heart is a little bit of affection and a lot of chicken. His gastronomic love affair takes him around the city searching for food to satisfy his soul. A fiercely loyal friend, he constantly strives to excel at work and otherwise.

Abhay Manjrekar

Client Servicing Executive

A young, energetic and extremely committed man, Abhay Manjrekar, is the secret of our energy. Loved by everyone at Young and appreciated for his dedication by clients, Abhay is always the ‘go to man’ whether it comes to everyday work or impossible deadlines. With an experience of over 5 years in handling various brands, Abhay always gives his hundred percent to everything. His understanding of creativity and brand strategies along with the flexibility to adopt multiple roles, make him a formidable team player who takes it all to the finishing line with commendable effort. Apart from advertising, loves to have a ball watching a game of cricket with buddies.

Sachin Pirkar

Office Assistant

While the rest of us sing a different tune, Sachin happily spends his day humming the latest Rakhi Sawant hit. With a smile that can light up a country, he the proud keeper of the offices playlist.

Ramdas Pawar

Office Assistant

Ramdas, with his crisp collection of shirts, is the man who will patiently wait with you late into the night. Everyday management aside, you can always count on him for everything from keeping you up to keeping you fed.

Baban Lokhande

Studio Executive

Baban likes the speed of his curveballs to be directly proportional to the speed of his bikes. However, when not indulging his need for speed, he dabbles in mellower things in life such as discovering new albums, action movies, and photography.

Sandeep Sinnarkar

Creative Head

Doing work that works, for the clients, the brands and the agency – that’s the simple mantra Sandeep Sinnarkar adheres to when he gets down to work. With an experience spanning 25 years, he has to his credit a diverse body of work across categories such as Automobiles, FMCG, Lubricants, Real Estate, Hospitality, Pharma and Medicare, Banking, Fashion and more. For more than a decade he drove communication and creative strategies at Lowe Lintas – a stint where his work many won accolades. He strives to produce work that’s founded in insights, aimed at building an emotional connect with the TG. And guess what, he does it equally well in English, Hindi and Marathi as well.

Amit Rane

Studio Executive

On an ideal Sunday, you will find Amit lounging in the grass humming along to old classics, as he waits for his turn to bat on the field. Also, if he had his way, he would drop everything and travel the world on his bike.

Jitendra Boricha

Business Head - Media Alliance & Sales​

Jitendra, along with being an expert media strategist, is also an avid learner. Armed with an MBA in marketing, he has previously lent his expertise to leading media establishments such as Times of India, Mid Day and Radio City. Needless to say, he brings vast knowledge and experience to the agency. At Young, he has taken up the challenge of creating and
marketing new business initiatives in the media vertical. Interested in fresh, innovative avenues to explore, heÂ?s always on a lookout for new and effective media offerings for our clients.

Anup Kotekar

Co-Founder & Director

It's a question that bogs down virtually every entity in the space of creative communication. How does a brand get itself to be seen, heard and remembered amidst all that media clutter? Young gets its answer to this one with Anup Kotekar, a senior media expert with top drawer experience in media marketing and management. Anup's career has had long and rewarding stopovers at the Times of India - where he was involved in hard-core media marketing for 12 years, WPP Â? where he set new benchmarks as the National Head (Sales) and Group M. Anup has also been a part of the core team which set up India's first retail media company Future Media Â? where he served as the Business Head for the audio visual media vertical.

Wilfred Fernandes

Founder & Director

Innovative thinking at Young begins right at the top. With a reputation for cutting through marketing clutter with fresh business approaches, Wilfred Fernandes keeps the momentum at Young going with initiatives that take it out of the league of its contemporaries. The founder of Young distributes his zeal and energies between overseeing the performance of all Young verticals, driving new business development, and thinking up big ideas to set Young apart from the crowd. Not really a surprising package to expect from a professional who has pioneered several innovations during his 14 year stint at the Bennett Coleman Company Group, the Times Property supplement being a fitting example. Wilfred has also been the Chief Marketing Officer at Ekta World.