Succeed with young in 2024 with strategies that work
Create Brand Identities & Digital Experiences
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BRAND ARCHITECTURE
While Branding is all about creating a cognitive differentiation through impactful visual representations, Brand Architecture is an integrated process of brand building which aims to establish the relationships between a parent brand and a family of sub-brands. Brand Architecture is desirable to have at the branding or brand identity creation stage itself to allow for scalability or brand-extensions in the future and it is an imperative where there are multiple brands within a portfolio to ensure consistency. Given our adept understanding of the Branding space, at YOUNG we play the role of Brand Architects for our clients and help design a complete Brand Architecture which is in sync with the market as well as the company’s vision and future strategy.
BRAND CREATION
A brand is created in the consumers or stake-holders mind. Given the fact that the playground for a brand is the mind, it is rides heavily on perception. In other words, a successful brand is one that effectively maneuvers the consumers mind and occupies a space within it which aids immediate recall. In today’s clutter-driven and overcrowded marketplace branding assumes critical importance and the brand creation exercise commences at the product/idea conceptual stage itself.
Brand creation is a structured 3 step process
Identifying the Brand Nucleus – i.e. what it stands for and the business rationale behind it. The Brand Nucleus usually exists as a midpoint between Need Gaps (category/industry), Opportunity (consumer) and Strengths (company/product)
Defining the Brand Essence – creating an emotional hook which helps the brand connect with its consumers/stakeholders emphatically
Evolving the Brand Personality – layering a visual representation in sync with the Brand’s Nucleus and Essence which gives a unique definition to the brand thus enabling it to occupy a prominent space in consumers’ minds
BRAND CREATION
A brand is created in the consumers or stake-holders mind. Given the fact that the playground for a brand is the mind, it is rides heavily on perception. In other words, a successful brand is one that effectively maneuvers the consumers mind and occupies a space within it which aids immediate recall. In today’s clutter-driven and overcrowded marketplace branding assumes critical importance and the brand creation exercise commences at the product/idea conceptual stage itself.
Brand creation is a structured 3 step process
Identifying the Brand Nucleus – i.e. what it stands for and the business rationale behind it. The Brand Nucleus usually exists as a midpoint between Need Gaps (category/industry), Opportunity (consumer) and Strengths (company/product)
Defining the Brand Essence – creating an emotional hook which helps the brand connect with its consumers/stakeholders emphatically
Evolving the Brand Personality – layering a visual representation in sync with the Brand’s Nucleus and Essence which gives a unique definition to the brand thus enabling it to occupy a prominent space in consumers’ minds
BRAND REJUVENATION
In a crowded and rapidly transforming market, to keep pace with evolving trends/consumer mind-sets, it has become imperative to infuse renewed energy into Brands to endure and be at the top in terms of maximizing eyeballs, creating affinity and gaining perceptual recognition amongst consumers. To thrive in today’s competitive market, whereas it is a must for a company to constantly innovate in terms of its marketing strategy and offerings, it is also a essential to frequently infuse renewed energy into its corporate brand as well as the branding of its products and services. At YOUNG we work with our clients for re-energizing, refreshing and revitalizing their existing brand thereby helping them enhance their Brand Value and maintaining relevance in the context of market trends and consumer choices.
SME'S & START UPS
“Wind Beneath the Wings” Solutions for SMEs & Startups – End to end Branding, Communication & Marketing Support
We are firm believers in the power of ideas and innovation as the core of every business. With the advent of technology, the connection economy which we live in and the onslaught of digital media, in today’s world there are many innovative ideas and concepts which could redefine the future, if given wings. While one wing is definitely the financial/funding part the other equally important wing for such ideas/concepts is branding, communicating and marketing in the right way. Many SMEs & Startups who may be armed with good ideas lack the skill & wherewithal when it comes to marketing their idea in the right manner. At YOUNG we have created a customized module of services targeted at providing support to SMEs and Startups for their Branding, Communication & Marketing requirements. In other words, YOUNG is happy to be the wind beneath their wings.
SME'S & START UPS
“Wind Beneath the Wings” Solutions for SMEs & Startups – End to end Branding, Communication & Marketing Support
We are firm believers in the power of ideas and innovation as the core of every business. With the advent of technology, the connection economy which we live in and the onslaught of digital media, in today’s world there are many innovative ideas and concepts which could redefine the future, if given wings. While one wing is definitely the financial/funding part the other equally important wing for such ideas/concepts is branding, communicating and marketing in the right way. Many SMEs & Startups who may be armed with good ideas lack the skill & wherewithal when it comes to marketing their idea in the right manner. At YOUNG we have created a customized module of services targeted at providing support to SMEs and Startups for their Branding, Communication & Marketing requirements. In other words, YOUNG is happy to be the wind beneath their wings.
