It's a question that bogs down virtually every entity in the space of creative communication. How does a brand get itself to be seen, heard and remembered amidst all that media clutter? Young gets its answer to this one with Anup Kotekar, a senior media expert with top drawer experience in media marketing and management. Anup's career has had long and rewarding stopovers at the Times of India - where he was involved in hard-core media marketing for 12 years, WPP – where he set new benchmarks as the National Head (Sales) and Group M. Anup has also been a part of the core team which set up India's first retail media company Future Media – where he served as the Business Head for the audio visual media vertical.
Jitendra, along with being an expert media strategist, is also an avid learner. Armed with an MBA in marketing, he has previously lent his expertise to leading media establishments such as Times of India, Mid Day and Radio City. Needless to say, he brings vast knowledge and experience to the agency. At Young, he has taken up the challenge of creating and marketing new business initiatives in the media vertical. Interested in fresh, innovative avenues to explore, he’s always on a lookout for new and effective media offerings for our clients.
With over 16 years of experience with media and entertainment giants like The Times Of India, Hindustan Times, India Today, Eros International, People Interactive, Optimystix Entertainment, Go Fish Entertainment etc., Lloyd provides Young with a wealth of experience. Besides this experience across conventional media, he has also set up and successfully led business teams in the digital media space. He has also managed businesses in the Film and TV entertainment space as well. One who is always up for a challenge with the never-ending enthusiasm of a newbie in the industry. Also passionate about dogs, Lloyd would gladly spend his free time in the company of these four-legged friends.
The quieter you are, the more you can hear. This is certainly true in the case of Sangram - the person with a perennial happy face. Never one to shy away from any kind of assistance on work, he is also the one responsible for almost all of the content in its various formats on our website. One of the un-work-related things that Sangram likes to listen to is Bollywood & remix music. We assume he does this in silence too.
Everyone close to Sanjay knows that the way to his heart is a little bit of affection and a lot of chicken. His gastronomic love affair takes him around the city searching for food to satisfy his soul. A fiercely loyal friend, he constantly strives to excel at work and otherwise.
Swati likes to dance through life on the tune of Working Man, her magic fingers expertly playing with numbers, feeding her life-long affair with finance. When not busy trying to keep us away from her box full of change, she enjoys going to places, buying things, reading and music.
Living life with the Sound Of Music soundtrack playing in the background, Veena is one of those few people who can say things like ‘life is beautiful’ and ‘power is within us’ and make it sound believable and inspiring. When not spreading smiles, she can be found sprawled on a secluded beach at a beautiful somewhere with a book, living by the famous motto: You get the drinks and I’ll get the suntan lotion.
Innovative thinking at Young begins right at the top. With a reputation for cutting through marketing clutter with fresh business approaches, Wilfred Fernandes keeps the momentum at Young going with initiatives that take it out of the league of its contemporaries. The founder of Young distributes his zeal and energies between overseeing the performance of all Young verticals, driving new business development, and thinking up big ideas to set Young apart from the crowd. Not really a surprising package to expect from a professional who has pioneered several innovations during his 14 year stint at the Bennett Coleman Company Group, the Times Property supplement being a fitting example. Wilfred has also been the Chief Marketing Officer at Ekta World.
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Once confined to branding, communication & production development, design thinking has become central to strategy today. In the past 5 years, we have worked with several large, medium and small companies. In our role as a Creative agency, we were not limited in our thinking to only branding and communication. Our philosophy was to take a holistic approach to a client “How to use design thinking to make great things actually happen”. So here are a few nuggets of how one can differentiate a parity product through design.