Young - Advertising, Creative, Brand Strategy, Design, Media, Digital
Contact us

Brand Creation

A brand is created in the consumers or stake-holders mind. Given the fact that the playground for a brand is the mind, it is rides heavily on perception. In other words, a successful brand is one that effectively maneuvers the consumers mind and occupies a space within it which aids immediate recall. In today’s clutter-driven and overcrowded marketplace branding assumes critical importance and the brand creation exercise commences at the product/idea conceptual stage itself.

Brand creation is a structured 3 step process

  • Identifying the Brand Nucleus - i.e. what it stands for and the business rationale behind it. The Brand Nucleus usually exists as a midpoint between Need Gaps (category/industry), Opportunity (consumer) and Strengths (company/product)
  • Defining the Brand Essence - creating an emotional hook which helps the brand connect with its consumers/stakeholders emphatically
  • Evolving the Brand Personality - layering a visual representation in sync with the Brand’s Nucleus and Essence which gives a unique definition to the brand thus enabling it to occupy a prominent space in consumers’ minds
Young - Advertising, Creative, Brand Strategy, Design, Media, Digital


A division of Yo Sports Management Pvt. Ltd
506, A-Wing, Western Edge II,
Western Express Highway,
Borivali ( East), Mumbai- 400066

For business enquiries and to know more, call
Wilfred at +91 9820010959,
Landline: +91 022 28700303/2299/2277
or write to us at
[email protected]

Your Location
Your Name
  • Design as Strategy

    September 06, 2015

    Once confined to branding, communication & production development, design thinking has become central to strategy today. In the past 5 years, we have worked with several large, medium and small companies. In our role as a Creative agency, we were not limited in our thinking to only branding and communication. Our philosophy was to take a holistic approach to a client “How to use design thinking to make great things actually happen”. So here are a few nuggets of how one can differentiate a parity product through design.