The young believe in being attractive enough to get heads turning, smart enough to make people pay attention and smooth enough to make the world follow without trying too hard. How we believe work at young ought to be.
Every piece of brand communication has to deliver the core brand message in a clear and comprehensible manner.
The packaging of the brand message or 'design' has to portray the distinct personality of the brand, while having high stand-out visual appeal to ensure noticeability and recall amidst media clutter.
The brand communication has to have a 'concept' or 'idea' that engages the attention of the target audience, usually prone to mentally 'skipping' uninteresting communication, thereby creating a favourable disposition towards both the brand and the organization.
No one understands the dynamics of any industry better than the organization devoting its resources to progressing in that industry. Needless to say, the insights and expertise of the client organization contribute to adding sound rationale to every piece of brand communication.
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Once confined to branding, communication & production development, design thinking has become central to strategy today. In the past 5 years, we have worked with several large, medium and small companies. In our role as a Creative agency, we were not limited in our thinking to only branding and communication. Our philosophy was to take a holistic approach to a client “How to use design thinking to make great things actually happen”. So here are a few nuggets of how one can differentiate a parity product through design.