YOUNG was approached by a fairly large group from Africa to help create a new hotel brand in Nairobi, Kenya. The property is located in an existing building, comprising of mixed development with local retail at the lower level, and commercial office spaces on the next few floors. All higher floors of this building were smartly converted to Hotel rooms, offering economical stay in the heart of the city.
A visit to the location and surroundings reflected the Kenyan culture. A blooming Orchid, which is the adopted national flower of Kenya, was interestingly merged into the Kenyan flag, and a distinguished ensemble that exuded warmth and hospitality was created. The flower represented progression and beauty. A brown and beige palette was used to compliment the logo as a whole and lend a quality of grandeur in simplicity.
The new look helped the brand attain higher occupancy, and along with lending a premium aura to the property, all collaterals put together enabled higher visibility for the brand. Even the digital platforms started yielding higher returns, and the conversion rate improved drastically.
Brand Identity, Brand Strategy, Advertising Campaign, Brochure, Media Plan, Marketing Collaterals, Festive Collaterals
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Once confined to branding, communication & production development, design thinking has become central to strategy today. In the past 5 years, we have worked with several large, medium and small companies. In our role as a Creative agency, we were not limited in our thinking to only branding and communication. Our philosophy was to take a holistic approach to a client “How to use design thinking to make great things actually happen”. So here are a few nuggets of how one can differentiate a parity product through design.