RHYTHM RESITEL
THE BACKGROUND
We were approached with a very unique concept, wherein a 5 star rated hotel property situated at a hill station close to Mumbai was being constructed. The hotel consisted of approx. 80 Rooms + Condos. The client would manage the hotel property after the construction was completed. Each of these 80 plus Rooms & Condos was available for open sale and transfer of ownership. The purchaser got 30 days that could be consumed by him/family/friends, in addition to the rent he would enjoy for 15 years as per a lease agreement.
OUR APPROACH
The concept was different and required the communication to address and educate prospects about the ownership of a hotel room or condo, while enjoying its hospitality for 30 days a year. We coined a new concept called ‘Resitel’, thus smartly combining the features of a residence and a hotel. Interesting equations were created to demonstrate how buyers could gain from their investment in this asset, plus enjoy rent for over 15 years. No maintenance, and above all, the appreciation that one could get from this property were some of the benefits highlighted through this equation
THE OUTCOME
The new campaign saw a brisk sale of the Condos and Capital Value Appreciation. The price increase was possible due to achievement of certain sales objectives. The equation made it easy for consumers to understand the mathematics in an easy to understand language, and enable a higher conversion rate. The property is now fully ready and operational.
SERVICES
Naming, Brand Identity, Brand Strategy, Advertisement Campaign, Media Plan, Marketing Collaterals, Webpage
SERVICES
YOUNG
A division of Yo Sports Management Pvt. Ltd
506, A-Wing, Western Edge II,
Western Express Highway,
Borivali ( East), Mumbai- 400066
For business enquiries and to know more, call
Wilfred at +91 9820010959,
Landline: +91 022 28700303/2299/2277
or write to us at
wilfredf@weareyoung.in
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Design as Strategy
September 06, 2015Once confined to branding, communication & production development, design thinking has become central to strategy today. In the past 5 years, we have worked with several large, medium and small companies. In our role as a Creative agency, we were not limited in our thinking to only branding and communication. Our philosophy was to take a holistic approach to a client “How to use design thinking to make great things actually happen”. So here are a few nuggets of how one can differentiate a parity product through design.