Young - Advertising, Creative, Brand Strategy, Design, Media, Digital
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Gokaldas Lifestyle - Bangalore


Gokaldas Lifestyle at Bangalore celebrates those who live life by their own blueprint. By pushing boundaries of design and innovation, they are known as purveyors of custom-designed homes. Since inception, they have been focused on creating landmarks made of superior design, conveniences and facilities. Hence, they entrusted YOUNG to position their offerings as unique, different and a cut above the rest. Thus, YOUNG hit the trend of ‘ ‘Boutique Residences’‘ in the real estate market. A boutique residence refers to a lavish, exclusive, and limited-edition abode, only designed for a privileged few.


We first coined a strategy, i.e. to position Gokaldas Lifestyle as curators of boutique residences in Bangalore. A real estate developer offering premium and custom-made residences especially crafted for those who live life by their own design. Even the advertising communications were designed keeping in mind the exclusiveness of their projects set across Bangalore. The concept was carried forward to bring the boutique life thought alive with various interesting activities like Celebrating the boutique life event, a trip for 2 to Bora Bora and so on.


We were successful in establishing Gokaldas Lifestyle as a niche brand crafted for the privileged few. The client was successful in generating many leads and turning them into enquiries for sale because of the communication materials. Steady sale has been observed thereof.


Naming, Brand Strategy, Brand Identity, Advertisement Campaign, Brochures, Corporate AV & other collaterals for celebrating the boutique life event.





Young - Advertising, Creative, Brand Strategy, Design, Media, Digital


A division of Yo Sports Management Pvt. Ltd
506, A-Wing, Western Edge II,
Western Express Highway,
Borivali ( East), Mumbai- 400066

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Landline: +91 022 28700303/2299/2277
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  • Design as Strategy

    September 06, 2015

    Once confined to branding, communication & production development, design thinking has become central to strategy today. In the past 5 years, we have worked with several large, medium and small companies. In our role as a Creative agency, we were not limited in our thinking to only branding and communication. Our philosophy was to take a holistic approach to a client “How to use design thinking to make great things actually happen”. So here are a few nuggets of how one can differentiate a parity product through design.