ARkade Aspire
THE BACKGROUND
We were briefed for a Project campaign for Arkade group. After discussing & visiting the site it was clear that the site located in Goregaon had several advantages. It is just off the western express highway, Close to the newly commenced metro, close to railway station & also close to the Oberoi shopping mall with shopping & entertainment galore & also close to several work spaces like Commerz, Industrial estates. In addition its proximity & the view of Arrey colony makes it the perfect location. Further, there are very few projects in the western suburbs which are freehold developments. Most are redevelopments, The plot size also is perfect for a holistic life, In addition the developers vision to grow a lot of trees & bird houses & children specific areas to groom them for future generations.
THE APPROACH
Keeping the location, connectivity, The land, The developers vision we positioned this project as a perfect place for anyone to live. Based on this positioning, we developed a campaign around The Perfect Life & represented each o these element through premium illustrations to give the entire communication & the entire project brand a premium appeal. The advertisements that you see too your right are samples of the same communication.
THE OUTCOME
The brand scheduled a print & OOH campaign & the campaign was well noticed & well received. Customers did evinced interest in the project & quite a few apartments were sold. The fact that the client is increasing their prices from July is enough evident of huge volume of site visits & inquiries.
SERVICES
Print Ads, OOH, digital & social media adaptations & Videos, Brochure, Opportunity document. Microsite.
BROCHURE
https://issuu.com/145975/docs/young_brochure_arkade_aspire
YOUNG
A division of Yo Sports Management Pvt. Ltd
506, A-Wing, Western Edge II,
Western Express Highway,
Borivali ( East), Mumbai- 400066
For business enquiries and to know more, call
Wilfred at +91 9820010959,
Landline: +91 022 28700303/2299/2277
or write to us at
[email protected]
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Design as Strategy
September 06, 2015Once confined to branding, communication & production development, design thinking has become central to strategy today. In the past 5 years, we have worked with several large, medium and small companies. In our role as a Creative agency, we were not limited in our thinking to only branding and communication. Our philosophy was to take a holistic approach to a client “How to use design thinking to make great things actually happen”. So here are a few nuggets of how one can differentiate a parity product through design.