Dosti Friendship Month Campaign, 2017
THE BACKGROUND
The annual friendship promotion had to be planned during a time of many transitions in the Real Estate sector, with the launch of RERA and the change in overall taxation, to GST. Both these had major implications on real estate sales which was at its lowest point.
OUR APPROACH
After the basic research and discussion with the team, it was learnt that sales in the Real Estate sector was mainly impacted due to pricing implications and also due to the impact of GST on under-construction apartments. In order to avoid the implications of GST, the Company decided to liquidate all its ready inventory with the benefit of 'No GST' and optimised box price for apartments on any floor to be passed on to the customer. NEVER-BEFORE, NEVER-AGAIN PRICES was the headline that clinched it.
THE OUTCOME
Young created a very clean communication campaign which highlighted only one aspect which was the most crucial element stimulating interest from prospects for all their ready possession apartments. The result was overwhelming. In 15 days, 400 plus apartments were sold thus generating more than $ 3.6 million approximately.
SERVICES
Concept Development, Campaign Development, Design, Advertisements, OOH etc.
YOUNG
A division of Yo Sports Management Pvt. Ltd
506, A-Wing, Western Edge II,
Western Express Highway,
Borivali ( East), Mumbai- 400066
For business enquiries and to know more, call
Wilfred at +91 9820010959,
Landline: +91 022 28700303/2299/2277
or write to us at
wilfredf@weareyoung.in
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Design as Strategy
September 06, 2015Once confined to branding, communication & production development, design thinking has become central to strategy today. In the past 5 years, we have worked with several large, medium and small companies. In our role as a Creative agency, we were not limited in our thinking to only branding and communication. Our philosophy was to take a holistic approach to a client “How to use design thinking to make great things actually happen”. So here are a few nuggets of how one can differentiate a parity product through design.