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“Archlights : Celebrating the Dream Weavers of Realty” is an audience engagement platform created by YOUNG Media to showcase the work of eminent architects through the projects executed by them for their clients, real estate developers.

The format of Archilights entails selection of an architect who has done remarkable work in terms of designs and executions, showcasing this work by way of co-created content in association with the real estate developer for whom the work has been executed, packaging such content in the form of a premium newsprint publication.

The basic premise for Archlights is based on the fact that the architectural design of a real estate project plays a vital role in influencing consumer choice - consumers look for design elements and the aesthetics of the project that they intend to buy into and they are keen to know the architects associated with the project.

To give context and reach to the initiative, YOUNG Media has aligned with Times Property, the leading real estate focused media brand from the Times of India Group, through which the Archlights publication is reached into households thus empowering Times of India readers with a completely differentiated and interesting content which they would not be exposed to otherwise.

The execution of Archlights is in a seamless content format which is weaved together aesthetically with the single minded objective of celebrating the showcased architect’s work through the eyes of his/her client/s. 

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Young - Advertising, Creative, Brand Strategy, Design, Media, Digital


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