Publisher's Internationalé is Australia's leading independent media representation company.
With exclusive agreements and affiliations with global media groups, Publisher's Internationalé provides opportunities for marketing and advertising in more than 3,000 international publications and websites.
Publisher's Internationalé also represents over 50 of the world's leading international inflight media.
The company's strong domestic media representation network ensures continuous relationships with all Australia's key advertisers and agencies. The extensive reach and exposure across the globe enables Publisher's Internationalé to meet and exceed clients' campaign objectives.
The company also offers the complete suite of advertising services, benchmarked to global standards. It also partners with several research organisations to provide studies on advertising efficiency.
CEO, Publisher's Internationalé
A seasoned expert who possesses 27 yearsof knowledge of the media, professional expertise and proven methods of communication, Charlton has a wealth of experience in marketing, global media leverage and strategy. He holds a Masterâ€™s Degree in Marketing and a Post-Graduate Diploma in Media Planning. He is a Fellow of The Australian Institute of Management. Charlton previously worked with The Times of India Group, News Corp and was most recently the Asia-Pacific CEO for Publicitas.
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Once confined to branding, communication & production development, design thinking has become central to strategy today. In the past 5 years, we have worked with several large, medium and small companies. In our role as a Creative agency, we were not limited in our thinking to only branding and communication. Our philosophy was to take a holistic approach to a client “How to use design thinking to make great things actually happen”. So here are a few nuggets of how one can differentiate a parity product through design.