After having successfully launched Sajala at Lonavla, the client once again called upon YOUNG to brand their new project in Talegaon, a charming town located near Pune. YOUNG’s brief included creating a whole new concept for this project. The location was tucked at the foot of a hill with a natural contour that enabled us to think out of the box and ideate around global living experiences with local flavour.
After understanding the target audience, we found out that most of the potential buyers for this project would be from Mumbai or Pune. In order to offer an innovative way of living, we introduced a Spanish theme for the product design. Along with Architect Reza Kabul, the product was designed with several Spanish elements and features which also included Villas, Row Houses and Apartments. Right from the name “Sierra Vista”, all branding and communication material was inspired by the Spanish Architecture. The product was planned to meet various budgets and the communication motivated audiences and encouraged them to invest in this gated community.
The unique concept around Spanish architecture caught the eyes of the well-travelled, which resulted in 82 units selling on the day of the launch itself!
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Once confined to branding, communication & production development, design thinking has become central to strategy today. In the past 5 years, we have worked with several large, medium and small companies. In our role as a Creative agency, we were not limited in our thinking to only branding and communication. Our philosophy was to take a holistic approach to a client “How to use design thinking to make great things actually happen”. So here are a few nuggets of how one can differentiate a parity product through design.