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Highland City

THE BACKGROUND

A residential project in the heart of Thane on a large chunk of land and developed by a company that has delivered several projects in the same vicinity to mid and higher mid-level audiences. Young was hired for branding two of their projects to be launched during the MCHI Thane Chapter Exhibition. The projects consisted of approx. 400 residences with certain commercial/retail inventory for sale. One of the project was earlier initiated in the market but was delayed from an execution point of view resulting in certain negative influence on the buyers.

OUR APROACH

After understanding the entire project and examining the micro market, YOUNG identified an opportunity with all the leverages of a city. The micro market comprised of Schools, Hospitals, University, Roads, Bridges, Places of worship and all relevant infrastructure that a city should have. The plot of the land itself being really huge with a clock tower, residential & commercial blocks supported our thinking of pitching it as a city.

THE OUTCOME

Young created a brand called “Highland City” which encompassed all their projects. The launch of Highland City was initiated by illustrations styled around features of a great city. The illustration style used was to depict a well planned city and the colors chosen resembled sustainability. Results were seen immediately during the promotion of the MCHI exhibition with close to 40 apartments near booking.

SERVICES

Concept, Design, Illustrations, Advertisements, Brochures, OOH etc.

Young - Advertising, Creative, Brand Strategy, Design, Media, Digital

YOUNG

A division of Yo Sports Management Pvt. Ltd
506, A-Wing, Western Edge II,
Western Express Highway,
Borivali ( East), Mumbai- 400066

For business enquiries and to know more, call
Wilfred at +91 9820010959,
Landline: +91 022 28700303/2299/2277
or write to us at
wilfredf@weareyoung.in

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