A small music production house approached us to help them develop their brand identity. The production house had a straightforward brief - the logo had to be simple yet wacky. The production house was involved in the creation of music jingles for several multinational brands like Vodafone’s famous ‘You & I’ tune, and many more.
Being a single man driven organization, we evaluated the elements of music. Frequency and frequency waves are a very important aspect of music, so we used it as one of the elements for the identity. Another important aspect was the bead in the beard which was synonymous with the production house owner himself. We incorporated this aspect into the identity, as it served as a symbol synonymous with the owner.
The logo had a very high recall. Anyone who met the owner could instantly see the logo on his face each time they saw him. High recall of this logo led to higher recall of the music production house, leading to higher inquiries and higher revenues right from the first year.
Brand Identity, Studio Décor Creative's
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Once confined to branding, communication & production development, design thinking has become central to strategy today. In the past 5 years, we have worked with several large, medium and small companies. In our role as a Creative agency, we were not limited in our thinking to only branding and communication. Our philosophy was to take a holistic approach to a client “How to use design thinking to make great things actually happen”. So here are a few nuggets of how one can differentiate a parity product through design.