Young - Advertising, Creative, Brand Strategy, Design, Media, Digital
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Cloud Hotel & Suites

THE BACKGROUND

YOUNG was approached by a fairly large group from Africa to help create a new hotel brand in Nairobi, Kenya. The property is located in an existing building, comprising of mixed development with local retail at the lower level, and commercial office spaces on the next few floors. All higher floors of this building were smartly converted to Hotel rooms, offering economical stay in the heart of the city.

OUR APPROACH

A visit to the location and surroundings reflected the Kenyan culture. A blooming Orchid, which is the adopted national flower of Kenya, was interestingly merged into the Kenyan flag, and a distinguished ensemble that exuded warmth and hospitality was created. The flower represented progression and beauty. A brown and beige palette was used to compliment the logo as a whole and lend a quality of grandeur in simplicity.

THE OUTCOME

The new look helped the brand attain higher occupancy, and along with lending a premium aura to the property, all collaterals put together enabled higher visibility for the brand. Even the digital platforms started yielding higher returns, and the conversion rate improved drastically.

SERVICES

Brand Identity, Brand Strategy, Advertising Campaign, Brochure, Media Plan, Marketing Collaterals, Festive Collaterals

WEBSITE :

www.cloudhotelsuites.com


Brochure Link:
http://issuu.com/145975/docs/cloud_hotel

Young - Advertising, Creative, Brand Strategy, Design, Media, Digital

YOUNG

A division of Yo Sports Management Pvt. Ltd
506, A-Wing, Western Edge II,
Western Express Highway,
Borivali ( East), Mumbai- 400066

For business enquiries and to know more, call
Wilfred at +91 9820010959,
Landline: +91 022 28700303/2299/2277
or write to us at
wilfredf@weareyoung.in

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