Anaya Jewels approached YOUNG with a brief to create a contemporary Diamond Jewellery Store brand. In the past, they had designed and manufactured high-end jewellery, ranging from $1000 to $40000/- for several reputed independent retail brands. Their customer base comprised of elite, successful entrepreneurs and their families. Furthermore, weddings and trousseau jewellery was another important segment.
We first developed a personality for the Diamond store brand. It was defined as soft, delicate, exclusive and chic, with an ethni-contemporary look. The store and the jewellery was designed keeping this personality in mind. Our suggested name ‘Anaya’, lent itself well to the positioning which was radically different compared to the competition. International models, dressed in contemporary Indian attire were appropriately adorned with very delicately crafted diamond jewellery. Celebrated photographer Mr. Amol Jadav was roped in to shoot these pieces. YOUNG conceived the communication and all designs to finally create a unique new diamond jewellery Store brand in Mumbai.
Anaya was established as a brand faster than expected by the client. The identity, as well as the communication, received a tumultuous response. Their customers walked into the store with the newspaper ads requesting for more information about the piece displayed therein. Sales of expensive pieces took off from day one of the store launch.
Naming, Brand strategy, Brand Identity, Photo Shoot, Advertisement Campaign, Brochure, Media Plan, Marketing Collaterals
A division of Yo Sports Management Pvt. Ltd
506, A-Wing, Western Edge II,
Western Express Highway,
Borivali ( East), Mumbai- 400066
For business enquiries and to know more, call
Wilfred at +91 9820010959,
Landline: +91 022 28700303/2299/2277
or write to us at
Once confined to branding, communication & production development, design thinking has become central to strategy today. In the past 5 years, we have worked with several large, medium and small companies. In our role as a Creative agency, we were not limited in our thinking to only branding and communication. Our philosophy was to take a holistic approach to a client “How to use design thinking to make great things actually happen”. So here are a few nuggets of how one can differentiate a parity product through design.