Young - Advertising, Creative, Brand Strategy, Design, Media, Digital
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Gokaldas Lifestyle - Bangalore

THE BACKGROUND

Gokaldas Lifestyle at Bangalore celebrates those who live life by their own blueprint. By pushing boundaries of design and innovation, they are known as purveyors of custom-designed homes. Since inception, they have been focused on creating landmarks made of superior design, conveniences and facilities. Hence, they entrusted YOUNG to position their offerings as unique, different and a cut above the rest. Thus, YOUNG hit the trend of ‘ ‘Boutique Residences’‘ in the real estate market. A boutique residence refers to a lavish, exclusive, and limited-edition abode, only designed for a privileged few.

OUR APPROACH

We first coined a strategy, i.e. to position Gokaldas Lifestyle as curators of boutique residences in Bangalore. A real estate developer offering premium and custom-made residences especially crafted for those who live life by their own design. Even the advertising communications were designed keeping in mind the exclusiveness of their projects set across Bangalore. The concept was carried forward to bring the boutique life thought alive with various interesting activities like Celebrating the boutique life event, a trip for 2 to Bora Bora and so on.

THE OUTCOME

We were successful in establishing Gokaldas Lifestyle as a niche brand crafted for the privileged few. The client was successful in generating many leads and turning them into enquiries for sale because of the communication materials. Steady sale has been observed thereof.

SERVICES

Naming, Brand Strategy, Brand Identity, Advertisement Campaign, Brochures, Corporate AV & other collaterals for celebrating the boutique life event.

WEBSITE

http://www.glindia.in/

 

 

 

Young - Advertising, Creative, Brand Strategy, Design, Media, Digital

YOUNG

A division of Yo Sports Management Pvt. Ltd
506, A-Wing, Western Edge II,
Western Express Highway,
Borivali ( East), Mumbai- 400066

For business enquiries and to know more, call
Wilfred at +91 9820010959,
Landline: +91 022 28700303/2299/2277
or write to us at
wilfredf@weareyoung.in

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  • Design as Strategy

    September 06, 2015

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