Young - Advertising, Creative, Brand Strategy, Design, Media, Digital
Contact us

Dosti Vihar Magical Tour Campaign

DOSTI REALTY | Rs 500 Cr + turnover | Units starting $ 50,000/- to $ 7,50,000/-

THE BACKGROUND

With Gudipadva around the corner, Dosti wanted to create a campaign that would enable them to break the communication clutter that arises during this period, generate foot falls at the Vihar site and drive sales for Dosti Vihar.

OUR APPROACH

YOUNG welcomed this opportunity with arms wide open. After a series of thoroughly planned out brain storming sessions, YOUNG came up with the “Magical tour” concept for Dosti Vihar. The campaign ran from the 12th to the 30th of March. This concept’s core strength was based on the fact that the campaign combined experiential branding with communication from other traditional mediums of TV, print, outdoor and the like. The experiential branding involved a tour of the site in a car for the target audience. The site visit was turned from a mundane experience to a fun-filled experience that could be shared by the entire family. A site level change was brought about in look and feel with warmth and friendliness becoming the core of all customer touch points.

The time bound offers and incentives, acted as a motivator for the target audience to convert their interest into buying behavior.

THE OUTCOME

The pleasant site visit experience led to word-of-mouth communication about the campaign. This combined with the other comprehensive mediums that were used, led to a large number of foot falls, along with lead generation and conversions. All in all, the campaign managed to accomplish the objectives that were set out for it.

SERVICES

Market Research, Brand Philosophy, Advertising & Communication, Sales Team Training & Briefing, Media Planning & Buying

Young - Advertising, Creative, Brand Strategy, Design, Media, Digital

YOUNG

A division of Yo Sports Management Pvt. Ltd
506, A-Wing, Western Edge II,
Western Express Highway,
Borivali ( East), Mumbai- 400066

For business enquiries and to know more, call
Wilfred at +91 9820010959,
Landline: +91 022 28700303/2299/2277
or write to us at
wilfredf@weareyoung.in

Your Name
E-Mail
Phone
  • Design as Strategy

    September 06, 2015

    Once confined to branding, communication & production development, design thinking has become central to strategy today. In the past 5 years, we have worked with several large, medium and small companies. In our role as a Creative agency, we were not limited in our thinking to only branding and communication. Our philosophy was to take a holistic approach to a client “How to use design thinking to make great things actually happen”. So here are a few nuggets of how one can differentiate a parity product through design.