Innovative thinking at YOUNG begins right at the top.
With a reputation for cutting through marketing clutter with fresh business approaches, Wilfred Fernandes keeps the momentum at Young going with initiatives that take it out of the league of its contemporaries. The founder of YOUNG distributes his zeal and energies between overseeing the performance of all Young verticals, driving new business development, and thinking up big ideas to set YOUNG apart from the crowd.
Not really a surprising package to expect from a professional who has pioneered several innovations during his 14 year stint at the Bennett Coleman Company Group, the Times Property supplement being a fitting example. Wilfred has also been the Chief Marketing Officer at Ekta World.
It's a question that bogs down virtually every entity in the space of creative communication. How does a brand get itself to be seen, heard and remembered amidst all that media clutter? YOUNG gets its answer to this one with Anup Kotekar, a seasoned professional with top drawer experience in media marketing and management.
Anup's career has had long and rewarding stopovers at the Times of India - where he was involved in hard-core media marketing for 12 years, WPP – where he set new benchmarks as the National Head (Sales) at Matrix and as a part of Entertainment Sports & Partnerships at GroupM. Anup has also been a part of the core team which set up India's first retail media company Future Media – where he served as the Business Head for the audio visual media vertical.
With over 14 years of experience in Advertising, and having worked across a wide range of categories, Abu shies calling himself a veteran. He calls himself a student…of marketing communication. A student who wears many a hats as the role demands. For sometimes he is bulldozer removing the roadblocks for his team and at times he is a mentor and agony uncle for his team. At times he acts as a punching bag for the clients to remove their frustration and at times he becomes “The Wise One” for them. At times he is brainstorming with the team on proactive work or at times you will see him working the telephone trying to establish a contact with some brand. Never a dull moment in this profession and that’s what keeps him going.
A workaholic by nature…he unwinds usually on weekends over a book and some music for company and some chatter with his wife and daughter.
A well-rounded sense of copy, design and strategy, unlike most art pros who have a blind spot for all things other than design, makes Dallas the ideal creative lead for Young. His curiosity to discover newer trends in just about any genre from technology to design to graphics to apps, ensures the work streaming out of his Mac stays cutting-edge.
Over 12 years Dallas has enjoyed successful spells, marked with several awards at Brand David, Contract and Rediffusion Y & R (WPP group agencies) and his accounts roster runs long to include Tata Motors, Marico, HSBC, Cadbury's, Asian Paints, Cox & Kings, Kraft Foods, ITC, Kingfisher Airlines, Himalayan Mineral water, Royal Enfield Motorcycles, Taj Hotels, Birla, Benetton, Pepe Jeans, Nitco Tiles and Adlabs Multiplexes among others.
Jitendra, along with being an expert media strategist, is also an avid learner. Armed with an MBA in marketing, he has previously lent his expertise to leading media establishments such as Times of India, Mid Day and Radio City. Needless to say, he brings vast knowledge and experience to the agency.
At Young, he has taken up the challenge of creating and marketing new business initiatives in the media vertical. Interested in fresh, innovative avenues to explore, he’s always on a lookout for new and effective media offerings for our clients.
With over 16 years of experience with media and entertainment giants like The Times Of India, Hindustan Times, India Today, Eros International, People Interactive, Optimystix Entertainment, Go Fish Entertainment, Lloyd provides Young with a wealth of experience. Besides this experience across conventional media, he has also set up and successfully led business teams in the digital media space. He has also managed businesses in the Film and TV entertainment space as well. One who is always up for a challenge with the never-ending enthusiasm of a newbie in the industry. Also passionate about dogs, Lloyd would gladly spend his free time in the company of these four-legged friends.
An MBA in Marketing, Sanju has worked with network agencies as well as independent ones. He has 15 years of industry experience across industry verticals like Automobile, Consumer Durables, FMCG, Healthcare, Fashion, Real Estate, Retail and Events. A firm believer in doing idea-driven work based on sound consumer insight, Sanju feels that creativity can give brands an unfair advantage in the market. Besides advertising, he loves cricket, cinema, cooking and casinos. His other interests include typography and graphology. On weekends, he likes to spend time with friends over military rum and some well-made dhansak.
A division of Yo Sports Management Pvt. Ltd
506, A-Wing, Western Edge II,
Western Express Highway,
Borivali ( East), Mumbai- 400066
For business enquiries and to know more, call
Wilfred at +91 9820010959,
Landline: +91 022 28700303/2299/2277
or write to us at
Once confined to branding, communication & production development, design thinking has become central to strategy today. In the past 5 years, we have worked with several large, medium and small companies. In our role as a Creative agency, we were not limited in our thinking to only branding and communication. Our philosophy was to take a holistic approach to a client “How to use design thinking to make great things actually happen”. So here are a few nuggets of how one can differentiate a parity product through design.